SanomaVentures invests in Roomlr, the search engine for holiday homes

26 FEBRUARY 2014, FEBRUARY 26, 2014
Amsterdam, 26 February 2014, SanomaVentures is investing in, the international search engine for holiday rentals. With its database of 1.4 million locations, Roomlr offers a new and fast, easy alternative for finding a holiday home or apartment anywhere in the world.

Booking vacation rentals online is becoming increasingly popular, but is not as well developed as booking hotels or flights. Founded in 2013 by entrepreneur Bas Lemmens, who was previously involved in successful platforms like, Easytobook and Isango, RoomIr aims to change that.

The journey starts at Roomlr

Whether for business or a holiday, Roomlr offers the widest range of square metres for every budget. From practical short-stay studios in the City of London and cosy houseboats in the canals of Amsterdam to exclusive 5 star villas in the hills of Ibiza and spacious chalets in the Alps. Whatever and wherever you wish to rent, your journey starts at Roomlr.

Wide range, easy to search

Roomlr has partnered with a large number of vacation rental providers in the travel industry like Belvilla, HomeAway, Housetrip, 9flats and Interhome. The wide range of rental options that Roomlr has thus been able to assemble and the simple search and filter method – also on smartphone and tablet – makes it much easier to find a holiday home or apartment.

Herman Kienhuis, investment director SanomaVentures: “Travel is the biggest e-commerce market in the world and it’s still growing fast, particularly online booking of holiday rentals. Backed by the valuable experience of Bas and his team, Roomlr has developed a platform which helps the international public find a suitable holiday location.”

Available cross platforms and languages

Roomlr is available in English, Dutch, German, Italian, French, Russian, Spanish and Portuguese. The website has been optimised for desktops, tablets and smartphones and there are native apps for iPhone, iPad and Android mobiles and tablets too. Bas Lemmens, director and founder of “Our aim is to make it as easy to find and book a holiday home or apartment as booking a hotel. With SanomaVentures as an investment partner, we have even more resources at our disposal.”

About Roomlr

Roomlr is a global search engine for any type of holiday home or apartment. Mission: present the most extensive range worldwide, combined with a powerful search engine. Having found a location, clients can book via the partner’s website. Roomlr offers a complete overview for every house: location, most competitive price, availability, quality photos, descriptions, ratings, detailed maps and every possible amenity. Roomlr is easy to use and optimised for desktop, smartphone and tablet.

Roomlr works together with a growing number of partners, including: 9flats, Ardennes Relais, BedyCasa, Belvilla, Booking, Bookings Made Easy, Casa4all, ClickWorldWide, Dancenter, e-Domizil, Flipkey, Gran Alacant, HappyHome, Hogenboom, HomeAway, HouseTrip, InterChalet, Interholiday, Interhome, Novasol, Roomorama, Roompot, Topic Travel,, TUI Ferienhaus, Uphill, WaytoStay and Wimdu.

About Roomlr

Roomlr is a worldwide locator of Holiday Homes and Apartments. Whatever you may wish to rent – chalet, houseboat, apartment or entire house – you'll find it with the Roomlr app. We offer the widest variety of accommodations for every budget, worldwide. Optimized for smartphone, tablet and desktop, we want to make your search experience as easy as possible.

Search through 1.400.000 unique holiday homes and apartments in 30,000+ cities in 189+ countries. Use advanced search features to specify your travel dates and set filter criteria such as Wifi, pool or fireplace.

Find the right holiday home can be frustrating. With Roomlr, you'll find the perfect place to stay. It's fast, easy to use and always gets you the best price.

Here are Roomlr's best features:

• We offer the full range for every budget, from practical to unforgettable
• Complete details such as price, ratings, reviews and amenities
• High quality photos
• Integrated maps
• Browse in your own language & currency
• Search for places near you (or around the globe)
• Book immediately through trusted partners